Discover Our Origin Story
Founded in 1987 at the World Famous Coronet Club in Tijuana, Mexico, Surf International® is the brainchild of Jon Jacobson. Growing up in San Diego, our founder, Jon, was deeply immersed in the water sports culture, excelling as a surfer, swimmer, water polo player, and State Lifeguard. His passion for surfing in San Diego, and travel has led him to some of the most iconic surf destinations around the world, including Puerto Escondido in Mexico, La Libertad in El Salvador, Rio de Janeiro in Brazil, as well as renowned spots in Panama, Peru, Jeffrey's Bay in South Africa, Hawaii, Fiji, and Tahiti.
The Relaunch
After 35 years in the corporate world and international stints in Brazil and Venezuela, Jon has revitalized our company and the Wahine Wear collection for women and girls. Our "Expedition Series" T-shirts celebrate iconic surf locations that Jon has personally explored. Each surfboard is meticulously hand-shaped and glassed in San Diego, while our hats, t-shirts, sweatshirts, shorts, towels, bags, and water bottles are crafted from the finest materials available.
Buy Now
The combination of travel and surfing offers a fantastic way to explore the world and experience diverse cultures. Jon hopes that our company, and the Wahine Wear line inspire surfers, watermen, and waterwomen to embrace the adventure and chase their dreams. It’s a big world out there, and where there's a world, there's a wave! Turn around. Paddle. Stand up. Ride the wave! Shop surfing bags, t-shirts, sweatshirts, hats, and water bottles from our collection now.